How long do you pay attention to out of date and irrelevant content?
Maybe for a few milliseconds, you would reply, if you are like the rest of us.
In this age of on-demand service, nobody is ready to wait. We are always on the lookout for fresh and relevant information about everything that's happening around the world. So why would you bore your audience with old and meaningless digital signage content? You need something more for your business – signage like this that works.
Well, the truth is, you don't intend to display old information. But the task of updating and broadcasting fresh content can be a killer. Traditionally, you would need to burn CDs, transfer files to USB, and manually update the content on the screen- but not anymore.
Now you can use digital signage content management systems and digital signage content apps to display anything you want without breaking a sweat. You can sign in into your content management system, change the content, and update the information on the digital signage outside your store in a matter of minutes.
Digital signage apps let you create attractive designs with just a click of a few buttons. You don't need to spend hours creating the perfect template for your display anymore. And that brings us to one of the most powerful tools to grab user attention- real-time digital signage content.
What is Real-Time Content?
Digital signage uses real-time content to provide accurate and up-to-the-minute relevant information to your viewers. If you have been to airports and train stations, you are no stranger to real-time data.
You must have seen how boarding times, arrival times, and other details are displayed on digital signage. These are a combination of historical and real-time data pulled and displayed automatically from the database. There is no need for any human to select and upload the information manually.
Real-time content is fresh and relevant. As a result, it attracts more attention for a longer span. And as a marketer or business owner, you surely want more people to view your content with longer attention spans!
Real-Time Digital Signage Content: Popular Use Cases
You can use real-time content to attract and woo your audience in many ways. We will explore a few use cases of real-time digital signage content and how you can use it to your benefit.
Real-Time Social Media Content
A company cannot market at this age without being on social media. If you are like most companies, you invest quite a bit of time and money on your social media content. So why not share them in real-time with your viewers?
You can display user-generated content on your digital signage and increase brand awareness and recognition. You can program your content management system to pull posts directly from Twitter or Facebook based on hashtags or keywords.
You can even display your Instagram gallery related to a campaign or hashtag.
Live Communications and Information
You can use real-time digital signage content to communicate with your viewers. They are also a great tool to broadcast live information. Think of digital signage placed in and around a stadium where a cricket match is going on.
You can display the score, overs, wickets, runs, and other details on digital displays located around the gallery. This will help the viewers stay updated on the current score and the progress of the match.
Outside the stadium, you can show live feeds from the game in a similar manner to a sports channel. People will stop to see the live game on the signage, and some of them may also buy a ticket to watch the game!
Location-Based Information Sharing
You can display location-based information in real-time, even without creating your own content. For instance, you can sync your content management system with weather apps to show live forecasts. A digital signage on a roadside kiosk can show live traffic updates. You can also program your signage to pull videos of live events directly from the broadcasters like a TV channel.
Digital displays inside buses, trains, and other public transport can show location-based content based on real-time GPS locations. You can, for example, update the destination as the bus approaches the nest stop. The same can be used to display tourist information and updates to promote local business.
Retail Stores
Retailers can show upcoming and current deals and promotions through digital signage. You can quickly create a deal and display on your signage in a short time. The display can also show the current price of products.
There's no limit to the things you can do with real-time information for your retail store.
Industrial Applications
You can use real-time content for digital signage in various industries like call centers, e-learning, and more. The system will show live metrics and data and even display on-demand content. Boardroom meetings and presentations can also benefit from the use of the concept.
Real-time content is also suitable for sharing information in manufacturing, education, healthcare.
The Power of Real-Time Digital Signage Content
Real-time content provides relevant information for meaningful conversations. You can educate your audience, promote your products, and grow brand recognition in an easy way. It also lets you personalize your appeal, attracting more viewers. More viewers mean the opportunity to sell more and grow your business.
In short, real-time content makes your digital signage attractive, converting them into revenue generators. You can get yourself a digital signage content management system and apps to create stunning content that converts your audience into customers.
